Regional Director of Sales & Marketing
By slFullAdmin | February 04, 2025
Use CRM systems to extract analytics and provide strategic direction using the metrics. Partners with the training team in effective onboarding of new sales hires. Actively monitors skill and knowledge growth of new hires during onboarding period. Fosters a strong sales performance culture across the assigned communities. Successfully manages and is accountable for sales performance within the assigned communities. In the absence of a Director of Sales, assumes the community sales role while supporting the assigned area. Ability to use data and analytics from the Senior Lifestyle reporting systems to measure effectiveness of lead generation, lead development and conversion metrics. Develop, manage, and participate in strategic plans to achieve and exceed budgeted occupancy goals. Ability to provide analysis of metric data and where plans are falling short, re-visit and review existing occupancy growth plans making necessary adjustments that are designed to meet occupancy expectations. Adjust communication style to meet the needs of sales, marketing, and operations partnerships. Travel to the field and interact with community associates, extract data from those interactions and partner to provide examples of best practices as well as build occupancy execution plans that create a structured plan for improvement. Collaborate closely with the Divisional Director of Sales and Marketing or Sr. VPSM to assist in building plans and strategies that build effective media plans, lead generation, event planning, and conversion targets. Interact professionally and effectively with all levels of the organization, residents, family members etc.